The housemaidLed The Little Free Library x Secret LA partnership featuring Sydney Sweeney and Amanda Seyfried, turning a custom build into a fan giveaway activation.
The Little Free Library x Secret LA
To celebrate The Housemaid’s loyal book fanbase, I produced a social video featuring Amanda Seyfried and Sydney Sweeney building a custom Little Free Library — filled with signed books. We then partnered with Secret LA to host a giveaway of the custom build to one lucky winner.