Contributed to a $215M global opening weekend for Michael through talent social strategy, including social seeding that generated 18.8M+ views and 1.9M+ engagements. Partnered with top-performing and fan-fueled digital partners to amplify key campaign activations such as our HBCU Marching Band Showcase, Don’t Walk/Moon Walk Flash Mob, DJ Bus Tour, Billboard Activation, and Red Carpet Premiere.